Augmented Reality Filter
Liquid Gold: Donate Plasma” is a cutting-edge augmented reality campaign created by CONICAL, in collaboration with NZBlood and BCG2. The project was aimed at raising awareness about the vital importance of plasma donations. By using an engaging AR filter for Instagram and Facebook, donors were able to share their experience and inspire others. With the simple yet powerful call to action – ‘become a hero by donating plasma, blood’s liquid gold’ – the campaign reached and motivated a broad audience, highlighting the everyday heroes who donate and save lives.