360° Interactive Game for L&P
L&P 360° Interactive Game” – Working in partnership with Ikon, CONICAL developed an immersive 360° scavenger hunt game for L&P’s Chilli and Lime flavour. Set in a virtual reality version of Paeroa’s iconic giant L&P bottle, the game was integrated into Facebook, web browsers, and as a mobile app, providing an engaging way to interact with the brand.
The game worked as a scavenger hunt in 360° to find the hidden chillies and limes at Paeroa’s iconic giant L&P bottle. Our aim to make the game challenging was to set a timer for which the user had available to collect all the chillies and limes – the time accelerated the closer you got to the end. The purpose of the game was to collect people’s details to enter a competition after playing a fun game. We created an online database that our client had access to and was able to continue communication with its target audience.