Augmented Reality Activation
CONICAL was commissioned by Colenso to develop two Augmented Reality (AR) applications for Spark NZ’s premium store in Commercial Bay. These apps were designed to create immersive and interactive experiences for visitors. One of the apps, called the Gaming Experience, involved augmenting a sci-fi spaceship over a custom-made tabletop. The experience utilized demanding 3D assets, textures, and particle effects, which were optimized to run smoothly on Oppo phones. By using real-time technologies, the AR applications allowed audiences to engage with the content in real-time, creating a unique sense of presence. Initially planned for a two-month period during the America’s Cup in 2021, the apps have exceeded expectations and remained in display for over seven months at the Spark store, demonstrating their robustness, future-proofing, and reliability.