Creative technology / Auckland, New Zealand
AI films.
Virtual worlds.
Human connection.
CONICAL is a creative technology consultancy and production studio. We create premium AI video and animation, virtual reality and augmented reality experiences for brands, agencies and organisations.
Work directly with Alex Davila and a team shaped around your project.
CONICAL in motion / 2026 showreel
Selected clients & collaborators
Including Air New Zealand and Comvita.
What we do
Three ways to
bring ideas to life.
A film people want to watch. A world they can step into. An experience that connects digital content with a real place.
The Green Fairy / CONICAL animation
01 / Film & animation
AI video & animation
Cinematic brand films, product stories, campaign content and explainers. Creative direction through to the final cut.
02 / Virtual reality
Virtual reality
Training simulations, immersive storytelling and interactive product demonstrations that put people inside the experience.
03 / Augmented reality
Augmented reality
Digital experiences connected to the world around you: retail activations, product visualisation, visitor trails and learning.
Selected client work
Built around a
real-world brief.
From staff training to a retail experience, the purpose shapes the production.
VR / Staff training
Noel Leeming
Interactive VR scenarios introducing staff to safe in-store practices, including manual handling and everyday workplace hazards.
AR / Retail activation
Spark
Two AR applications for Spark’s Commercial Bay store, including an interactive sci-fi tabletop experience.
Commissioned by Colenso.
AR / Visitor experience
Comvita
An AR experience for the Wellness Lab that introduced visitors to bees and transformed the space with a digital mānuka forest.
Created with Blur the Lines.
Meet your creative partner
Come chat to me.
We’ll work it out.
I’m Alex Davila, founder and producer at CONICAL.
You don’t need to arrive with a finished brief or know which technology to use. Tell me about your audience and what you want to achieve. I’ll help shape the idea and bring together the creative and technical team it needs.
Our work brings together filmmaking, animation and interactive development, with more than a decade of production experience.
Original IP
Worlds of our own.
Our original games and stories are where we explore characters, cinematic craft and real-time interaction. That experience informs the work we make with clients.
Original game
Faeborne
A story-driven fantasy action adventure, built around world-building, characters and interactive systems.
Original story world
The Green Fairy
A story world spanning virtual reality, animation and an augmented reality companion book.
Original series
Time Travel NZ
Cinematic adventures that bring New Zealand places and history into view. Created and led by Alex Davila.
A conversation is a good place to start
Got an idea?
Talk to Alex.
Tell me what you want to achieve. I’ll help you work out the approach, bring the right team together and get things moving.