Virtual reality development / Auckland, New Zealand
Put people
inside the experience.
Custom VR development for training, product demonstrations and immersive storytelling. We turn a business brief into an experience people can explore and interact with.
Talk directly with Alex about your audience, devices and intended setting.

Tesmec / Industrial VR
Walk around the machine.
Understand its scale.
How do you demonstrate a surface miner without transporting it to every exhibition? For Tesmec, CONICAL recreated the equipment as a detailed, life-size virtual model that people could explore in a headset.
Viewers can move around the machine and examine it from different viewpoints. We built and optimised the 3D model for an application the team could take to demonstrations and events.
For manufacturers and industrial sales teams, VR can make large or complex products easier to understand.
What we create
Virtual reality
with a purpose.
For learning and development teams, industrial businesses, visitor attractions and creative agencies.
Learn by doing
Training simulations
Let staff practise a scenario in a controlled digital setting. We work with your subject experts to define the tasks, feedback and learning objectives.
Show what is possible
Product demonstrations
Bring equipment, products or environments into a headset for exhibitions, sales presentations and design conversations.
Create a sense of presence
Immersive storytelling
Build a world around the viewer for visitor experiences, cultural storytelling and location-based entertainment.
Selected VR work
Experience you
can look into.
Examples from our work in staff learning, industrial visualisation and original storytelling.
VR / Staff training
Noel Leeming
Interactive staff training built around manual handling, falling objects and cuts. Familiar workplace situations become decisions people can practise.
VR / Audience experience
The Green Fairy
An original story world shared with audiences through immersive virtual reality.
Production & delivery
Built for the way
people will use it.
The headset is one part of the brief. We also plan for the environment, user flow, onboarding and how the experience will be operated.
01 / Define
Device & interaction planning
We agree the target hardware, controller or hand interactions, physical space and performance requirements before production.
02 / Build
Prototype & production
Test the key interaction, then create the 3D environments, animation, interface and application logic the experience needs.
03 / Deliver
Testing & handover
Review comfort, readability and performance on the agreed devices. Deployment, operator guidance and ongoing support are scoped with you.
Good questions
Before we
get started.
Can you develop for Meta Quest?
We can scope experiences for Meta Quest and other suitable VR devices. The exact model, interaction features and deployment method are agreed for the project. A new headset announcement does not automatically mean an existing application will run unchanged.
What does a VR project cost?
Cost depends on the number of scenarios, level of interaction, 3D content, target devices, testing and support. Send Alex your goal, timeframe and indicative budget so we can suggest a practical scope.
Can an existing training programme become a VR experience?
Yes, we can explore which parts benefit from spatial practice or interaction. Your subject specialists help define accurate content and assessment requirements; a prototype can test the approach before full production.
Do you work with clients outside Auckland?
Yes. CONICAL is based in Auckland and works with organisations across New Zealand. Site visits, installation and on-site support can be included in the agreed scope.
What is the difference between VR and a 360° video?
A 360° video lets a viewer look around recorded or rendered footage. An interactive VR application can let them move, make choices and interact with objects. We help choose the format that suits the brief.
A conversation is a good place to start
Got an idea?
Talk to Alex.
Tell me what you want to achieve. I’ll help you work out the approach, bring the right team together and get things moving.