Discovery & prototyping

Work out
what comes next.

Have an idea but need a clear way forward? We help define the creative direction, test the difficult parts and shape a practical production brief.

Alex Davila, founder and producer at CONICAL
Alex Davila / Your first point of contactCONICAL

A focused first step

Turn uncertainty
into a useful plan.

For teams exploring AI film, virtual reality, augmented reality or an interactive experience.

Direction

Creative discovery

Clarify the audience, the intended outcome and the central idea. Explore references and the form the experience could take.

Evidence

Feasibility & prototyping

Test a key shot, interaction or technical assumption before building the complete production.

A way forward

Production scoping

Define deliverables, dependencies, review stages, timing and an approach to delivery and support.

What you take away

Something you
can make a decision on.

The discovery scope and outputs are agreed before work starts.

01

A clearer brief

A shared description of what is being made, who it is for and what success should look like.

02

Answers to key questions

A recommendation, creative treatment or focused prototype, depending on what needs to be tested.

03

A production direction

An outline of the next phase, including the people, content and practical decisions it requires.

Good questions

Before we
get started.

Is the first conversation a paid consultation?

Start by emailing or calling Alex about the project. If it needs a structured discovery or prototyping phase, we agree its scope and fee before that work begins.

Do we need to know whether we want AI, VR or AR?

No. Describe your audience and the result you want. We can help assess which format suits the job and what needs to be proven first.

A conversation is a good place to start

Got an idea?
Talk to Alex.

Tell me what you want to achieve. I’ll help you work out the approach, bring the right team together and get things moving.