AR / Retail experience
A digital world
on the shop floor.
Two AR applications for Spark’s Commercial Bay store, including an interactive sci-fi tabletop experience.
Commissioned by Colenso.
Project overview
Spark
A selected project from CONICAL’s work.
The brief
Commissioned by Colenso, CONICAL developed two AR applications for Spark’s premium Commercial Bay store.
What we created
The Gaming Experience placed a science-fiction spaceship over a custom-made tabletop. The production combined 3D assets, textures and particle effects with the physical surface used for tracking.
The production focus
The experience was optimised for the intended Oppo phones and in-store setting. The digital artwork and the hand-painted tabletop needed to work together so visitors could explore the scene through the device.
A conversation is a good place to start
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