Augmented Reality Experience
CONICAL worked with Blur the Lines to create an immersive experience for Comvita during the America’s Cup in 2021. The project involved transforming the new Comvita Wellness Lab into a beehive forest using Augmented Reality (AR) and the latest iPad Pro. The immersive experience aimed to engage visitors and provide them with a unique perspective on Comvita’s offerings. By leveraging AR technology, CONICAL enabled users to interact with virtual elements and explore the beehive forest environment. This groundbreaking work showcased the innovative use of AR to enhance the brand experience and captivate the audience.