AR / Visitor experience
Bring visitors
into the forest.
An AR experience for the Wellness Lab that introduced visitors to bees and transformed the space with a digital mānuka forest.
Created with Blur the Lines.
Project overview
Comvita
A selected project from CONICAL’s work.
The brief
Working with Blur the Lines, CONICAL created an augmented reality experience for Comvita’s Wellness Lab in Auckland in 2021.
What we created
The experience introduced visitors to digital bees and transformed the space with a forest of native New Zealand flora, including mānuka trees.
The production focus
The iPad experience combined animated content, spatial tracking and the physical venue. Location scanning and testing helped align the digital forest with the surrounding space.
A conversation is a good place to start
Have a related brief?
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