Augmented reality development / Auckland, New Zealand
A new layer
to the real world.
Custom AR development for furniture catalogues, product visualisation, retail, learning and visitor destinations. We create 3D content people can explore in the space around them.
Creative direction, 3D content and application development in one project team.
What we create
Make the setting
part of the story.
For furniture and product brands, retailers, agencies, educators and visitor-experience teams.
Engage an audience
Retail & brand activations
Interactive characters and experiences that give people a reason to explore your store, event or product.
Make it tangible
Furniture & product visualisation
Let customers preview a chair, table or other product at true scale in their own space. We create detailed, lightweight 3D models and integrate them into catalogue and mobile AR experiences.
Connect place & story
Trails, publishing & learning
Connect a book, marker or location with stories, animation and interactive activities.
BURO Seating NZ / Furniture in AR
See the chair
in your space.
For BURO Seating NZ, CONICAL brought the chair catalogue into augmented reality so customers could preview each product at true scale in their own space before buying.
We translated BURO’s full product range into lightweight, high-quality 3D assets and integrated them into the catalogue experience for a smooth, mobile-first try-before-you-buy flow.
For furniture brands, manufacturers, interior designers and retailers, we can create 3D product models and AR experiences that make a catalogue more useful.
Selected AR work
Digital experiences.
Physical places.
A selection of CONICAL projects and the partners behind them.
AR / Retail activation
Spark
Two AR applications for Spark’s Commercial Bay store, including an interactive sci-fi tabletop experience.
Commissioned by Colenso.
AR / Visitor experience
Comvita
An AR experience for the Wellness Lab that introduced visitors to bees and transformed the space with a digital mānuka forest.
Created with Blur the Lines.
AR / Books & learning
The Green Fairy
Characters step off the page through an augmented reality companion experience.
Choosing the delivery route
Designed around
access and context.
We help balance reach, interaction, tracking and maintenance. The right choice depends on where people will use the experience.
A link or QR entry
Browser-based experiences
A web route may suit a short, easy-to-access experience. Device support, browser capabilities and tracking needs are checked early.
A dedicated experience
Mobile & tablet apps
An installed app may suit richer interaction, repeat use or a controlled set of devices at a venue.
Prove the approach
Prototypes & site testing
Test scale, lighting, surfaces and user flow in the intended setting before committing to a full rollout.
Good questions
Before we
get started.
Can you create AR models for a furniture catalogue?
Yes. Our work for BURO Seating included 3D models and AR catalogue integration. We can scope a single product or a wider range, including the detail, materials, scale and device testing each model needs.
Do users need to download an app?
It depends on the experience. Some projects can be accessed through a browser; others need an installed app for the required tracking or interaction. We assess that choice with your audience and device requirements in mind.
Can you create a location-based AR trail?
Yes. We can develop location-based AR trails that connect places with stories and interactive activities. Location permissions, cultural content, connectivity, accessibility and site conditions need to be considered in the brief.
How much does an AR experience cost?
The main factors are the delivery platform, 3D content, tracking requirements, interactions, locations and ongoing maintenance. Alex can help define a workable scope from your brief and budget.
Do you make AR for businesses throughout New Zealand?
Yes. We are based in Auckland and can work remotely with clients across New Zealand. Site testing and installation can be included where the experience depends on a physical location.
Selected client work / Escape Quest
Turn the world
into the game.
Two Escape Quest projects we helped bring to life: an outdoor adventure in Queenstown and a printable augmented-reality escape room for home.
Tourism · Outdoor adventure
The Lost Artifact
A real-world escape-room adventure set in Queenstown. Players assemble a team and follow a story that takes the experience beyond a screen and into the destination.
Augmented reality · At-home entertainment
Print. Play. Discover.
A printable escape-room experience enhanced by augmented reality. Physical clues and digital content come together to create an adventure people can explore at home.
For tourism destinations, attractions and brands, interactive storytelling can make a story something people take part in.
A conversation is a good place to start
Got an idea?
Talk to Alex.
Tell me what you want to achieve. I’ll help you work out the approach, bring the right team together and get things moving.